Selected Cases
Energy moulded into form.
Selected Cases
Energy moulded into form.
Concept + Identity
The creation of Puma Queen marked a bold evolution of the brand’s legacy, offering a powerful counterpart to the iconic Puma King, established in 1968.
Puma Queen celebrates the strength, success and impact of women in sport, championing equality and elevating female athletes on a global stage.
The concept resonated worldwide, becoming a major success across both sport and lifestyle categories.
Strategy + Identity
We were approached by the S.Oliver Group to analyse and refine the visual language across their brand portfolio.
Our work brought greater clarity, stronger brand impact and a defined offer for the consumer.
This strategic overhaul led to the rebranding of their premium line, S.Oliver Black Label, establishing a signature aesthetic for a signature label.
Brand Partnership
We brought together Jack Wolfskin and global adventure icon Bear Grylls in a multi-year brand partnership rooted in a shared spirit of exploration.
The collaboration was designed to champion outdoor adventure and self-discovery, uniting two powerful forces to inspire people to reconnect with nature.
As global brand ambassador, Bear Grylls would feature across multiple campaigns and play a key role in driving Jack Wolfskin’s expansion throughout Asia and the brand acquisition by Anta.
Product Design
MCM approached us to inject fresh energy into their brand through the creation of a signature icon.
We designed the 'M-Pup', a bold character inspired by French Bulldogs and the spirit of modern city living.
Instantly embraced by the global market, M-Pup evolved into a full lifestyle range spanning apparel, accessories, homeware and fragrance.
Product Design
MCM approached us to inject fresh energy into their brand through the creation of a signature icon.
We designed the 'M-Pup', a bold character inspired by French Bulldogs and the spirit of modern city living.
Instantly embraced by the global market,
M-Pup evolved into a full lifestyle range spanning apparel, accessories, homeware and fragrance.
Strategy + Identity
We led the creative strategy, rebrand, and brand design for Boyhood, the Danish art sculpture brand known for its playful minimalism, craftsmanship and iconic collaborations.
Our work redefined the brand’s visual identity, strengthening its presence in the global design and lifestyle market.
Creative Partnership
We are creative partners with Hytro, pioneers in blood flow restriction innovation, powered by their proprietary 'BFR' technology, tested in space in collaboration with SpaceX.
We continue to shape the brand’s identity, product offering, and consumer experience.
Together, we’re driving Hytro’s evolution in performance, recovery and cutting-edge science.