Selected Cases
A selection of work defined by outcome.
Selected Cases
A selection of work defined by outcome.
Concept + Identity
Creating cultural icons with global resonance.
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A global icon for Puma women’s football.
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Created to establish a product and proposition with equal cultural weight to the Puma King.
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Developed in collaboration with creative and design leadership, shaping a concept grounded in performance, identity and cultural relevance.
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Resulting in Puma Queen. A symbol of strength, success and progress, elevating female athletes on a global stage.
Strategy + Identity
Unlocking premium growth within global organisations.
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A new luxury brand within the S.Oliver group.
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Created to elevate perception and establish a more aspirational, fashion-led position.
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Defining the strategic foundations of Black Label, aligning brand, product and consumer experience into one coherent vision.
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Resulting in a full-scale rollout across product and touchpoints, strengthening brand equity, increasing market share and establishing Black Label as a credible premium pillar within the group.
Brand Partnership
Building purpose-led partnerships with long-term value.
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A strategic collaboration for Jack Wolfskin.
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Created to amplify brand purpose through mental resilience, the power of nature and deeper human connection.
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Defining the Bear Grylls partnership from first principles, establishing vision, values and long-term impact ahead of execution.
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Strengthening brand value across consumers, market and investors, contributing to the brand’s acquisition by Anta Group.
Product Design
Creating a globally recognisable lifestyle icon.
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A distinctive brand icon for MCM.
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Developed to strengthen cultural relevance and establish a scalable asset extending beyond seasonal campaigns.
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Defining M-Pup, a bold character inspired by French Bulldogs and modern city living, translating brand attitude into a highly recognisable visual symbol.
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Adopted globally, evolving into a lifestyle universe spanning apparel, accessories, homeware and fragrance, and becoming a long-term brand asset and commercial driver.
Product Design
Creating a globally recognisable lifestyle icon.
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A distinctive brand icon for MCM.
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Developed to strengthen cultural relevance and establish a scalable asset extending beyond seasonal campaigns.
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Defining M-Pup, a bold character inspired by French Bulldogs and modern city living, translating brand attitude into a highly recognisable visual symbol.
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Adopted globally, evolving into a lifestyle universe spanning apparel, accessories, homeware and fragrance, and becoming a
long-term brand asset and commercial driver.
Direction + Design
A Championship kit for the podium.
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The visual identity for Team Norway’s 2026 Winter Olympic and World Cup kits.
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Created to represent a nation defined by precision, performance and winter dominance on the world stage.
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Defining not just how it looks, but how it feels to wear. A suit that carries heritage and projects certainty.
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Delivered at Milano Cortina 2026 with podium results and continued World Cup dominance, establishing a clear and confident identity for a leading winter nation.
Strategy + Identity
Refining a design brand for global relevance.
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A rebrand and creative strategy for Boyhood, a Danish art sculpture brand rooted in playful minimalism and craftsmanship.
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Developed to elevate the brand’s presence within the global design and lifestyle market while remaining true to its origins.
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Defining a refined brand system balancing restraint and character, translating craft and design integrity into a coherent and contemporary visual language.
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Strengthening global presence across design and lifestyle channels, reinforcing recognition and positioning Boyhood as a distinctive voice within the collectible art space.
Creative Partnership
Accelerating venture growth and investor confidence.
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An embedded creative partnership with Hytro during a critical growth phase.
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Established to bring speed, clarity and depth across product, brand and communication.
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Defining direction across brand, marketing and product, operating as an integrated extension at the core of the business.
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Contributing to £7m in investment, accelerated brand growth and high-profile partnerships including SpaceX and Tudor Cycling Team.