Possibility is not optimism.
It’s the ability to see what others can’t
and make it real.
We Are
We are Duco.
An independent creative brand partner working with leaders at moments where clarity and conviction are required.
We bring strategic discipline, design insight and creative execution to work that is realised with intent.
We Do
We shape ideas into brands, products and experiences for the real world.
Our work moves from strategy through to execution, always grounded in clarity and driven by intent.
Our capabilities include:
• Brand strategy and positioning
• Creative direction
• Visual identity systems
• Product, packaging and physical expression
• Campaigns, experiences and brand worlds
We focus on what matters and make it tangible.
Context
Duco was created in 2019 by Jack Maden-Wilkinson to help leaders turn ambition into clarity.
Informed by 15 years within corporate design environments and six years working independently with founders and executives, Duco operates at the point where vision is translated into growth and opportunity.
Our Role
We bring an external perspective and creative lens into
leadership teams when new opportunity needs to be uncovered.
This might mean identifying what is missing, reframing
what already exists, or opening paths toward new products, brands and experiences.
Our role is to help leaders see beyond the obvious and
translate that perspective into work that can be realised.
How We
Work
Our work follows a clear principle.
See clearly.
Decide boldly.
Make it real.
Sustain momentum.
These stages shape how we partner with leaders, from first clarity through to long-term impact.
Why We
Exist
We believe brand is a vehicle for change.
When done well, it aligns people, unlocks opportunity and builds belief in what’s possible.
We hold ourselves to the same standard of impact we expect from our work, contributing beyond the projects we take on, including planting 2,000+ trees in the UK as part of our ongoing commitment to environmental impact.
Not as a statement.
As a responsibility.
The Results
‘During my time as CEO of North Sails, Duco was a trusted creative partner who helped elevate the brand’s visual identity and communication across campaigns, collaborations and product storytelling.
Their team combined creativity with precision, consistently delivering high-quality work that captured the essence of performance, innovation and sustainability while meeting tight deadlines with professionalism and impact.’
Marisa Selfa
Chief Executive Officer
North Sails
'Duco helped Jack Wolfskin and was easy to work with.
Duco was able to dive into many areas of creative work with the company, from strategic brand discussions with creative leaders, to helping forge an ambassador partnership with Bear Grylls, to creating product concepts and graphic design work for seasonal collections.’
Richard Collier
Chief Executive Officer
Jack Wolfskin
'I have worked with Duco over the past several years across a range of global enterprises.
Our collaboration has spanned a broad scope of initiatives, including branding, business strategy, impact-led projects and strategic partnerships.
Throughout this time, Duco has consistently exceeded expectations in terms of service quality, delivery and professionalism.
They have proven to be an unparalleled partner in driving both creativity and meaningful impact.'
Mokhtar Benbouazza,
Group Chief Marketing Officer
IFZA Group
'Working with Duco on the HH Workwear creative packs was a smooth and inspiring process. Their team brought fresh ideas and strong creative direction that aligned well with our brand vision.
The deliverables were on point, and the collaboration helped us explore new concepts efficiently.
A professional and creative partner we’ve enjoyed working with.’
Andreas Pohl-Larsen
Vice President
Helly Hansen Workwear
‘We engaged Duco on two global projects.
For each, Duco developed distinct creative directions that enabled the brand to tell rich, compelling stories across multiple touchpoints.
The collaboration was highly professional, communication was seamless and we are extremely pleased with the outcome.’
Deivi Didone
Senior Director
Asics
‘MCM has worked with Duco on several creative and collaborative projects over the years.
We truly value the insight, energy and innovative ideas the team consistently brings to the table. Their ability to understand our vision and translate it into compelling creative solutions has made them an invaluable partner.'
Dirk Schönberger
Global Chief Brand Officer
MCM
'We approached Duco at a pivotal moment in our brand’s journey, seeking clarity in our strategy and a stronger identity to support global growth and create a more meaningful consumer experience.
Duco delivered exceptional creative work alongside insightful ideas that added real impact and played a vital role in helping us achieve our targets.'
Jakob Burgsø
Chief Executive Officer
Boyhood
We worked with Duco across multiple brand projects, collaborating closely with our leadership team including the CPO, CMO and CEO.
What really stood out was the ability to think creatively and practically together. Duco's experience at a senior level meant we could move faster, make clearer decisions and avoid a lot of unnecessary back and forth.
A professional, trusted partner to work with.
Rich Frost
Chief Marketing Officer
Hytro
We are Possibility People.
Creative allies to those who dare to lead.
We craft, elevate and transform with purpose.
Here, Creativity knows no borders.
Possibility is not optimism.
It’s the ability to see what others can’t
and make it real.
Possibility is not optimism.
It’s the ability to see what others can’t and make it real.
We Are
We are Duco.
An independent creative brand partner working
with leaders at moments where clarity
and conviction are required.
We bring strategic discipline, design insight
and creative execution to work that is realised
with intent.
We Do
We shape ideas into brands, products and experiences for the real world.
Our work moves from strategy through to execution, always grounded in clarity and driven by intent.
Our capabilities include:
• Brand strategy and positioning
• Creative direction
• Visual identity systems
• Product, packaging and physical expression
• Campaigns, experiences and brand worlds
We focus on what matters and make it tangible.
Context
Duco was created in 2019 by Jack Maden-Wilkinson to help leaders turn ambition into clarity.
Informed by 15 years within corporate design environments and six years working independently with founders and executives, Duco operates at the point where vision is translated into growth and opportunity.
Our Role
We bring an external perspective and creative lens into leadership teams when new opportunity needs to be uncovered.
This might mean identifying what is missing, reframing what already exists, or opening paths toward new products, brands and experiences.
Our role is to help leaders see beyond the obvious and translate that perspective into work that can be realised.
How We Work
Our work follows a clear principle.
See clearly.
Decide boldly.
Make it real.
Sustain momentum.
These stages shape how we partner with leaders, from first clarity through to long-term impact.
Why We Exist
We believe brand is a vehicle for change.
When done well, it aligns people, unlocks opportunity and builds belief in what’s possible.
We hold ourselves to the same standard of impact we expect from our work, contributing beyond the projects we take on, including planting 2,000+ trees in the UK as part of our
ongoing commitment to environmental impact.
Not as a statement.
As a responsibility.