Strategic Cases
A selection of work defined by outcome.
Strategic Cases
A selection of work defined by outcome.
Creating Cultural
Icons
Establishing defining symbols for the next generation of sport.
A significant opportunity existed within women's football to create a product and proposition with the cultural significance of the Puma King.
Working alongside creative and design leadership, we helped define the concept, identity and strategic foundations of Puma Queen, aligning performance, culture and aspiration into one coherent vision.
The result was a new icon for the game. A symbol of strength, progress and ambition, elevating female athletes on a global stage.
Unlocking Premium
Growth
Creating new sources of value within global organisations.
An opportunity emerged within the S.Oliver Group to establish a more aspirational, fashion-led proposition capable of elevating perception and driving premium growth.
We helped define the strategic foundations of Black Label, aligning brand, product and consumer experience around a single vision.
The result was a fully realised premium pillar, strengthening brand equity, increasing market relevance and creating a platform for long-term growth.
Building Enduring
Brand Value
Creating purpose-led partnerships with long-term strategic impact.
An opportunity existed to strengthen brand relevance and deepen emotional connection through a purpose-led partnership aligned with Jack Wolfskin's values and ambitions.
We helped define the Bear Grylls partnership from first principles, establishing the strategic foundations, vision and narrative before execution.
The result was a partnership that strengthened brand value across consumers, markets and investors, contributing to the brand's continued growth and acquisition by Anta Group.
Creating Enduring
Brand Assets
Transforming brand identity into long-term commercial value.
An opportunity existed to create a distinctive brand asset capable of strengthening cultural relevance and extending beyond seasonal campaigns.
We helped define M-Pup, translating the spirit of MCM into a globally recognisable character and scalable brand universe.
The result was a long-term brand asset adopted globally across apparel, accessories, homeware and fragrance, becoming both a cultural symbol and commercial driver.
Creating Enduring
Brand Assets
Transforming brand identity into long-term commercial value.
An opportunity existed to create a distinctive brand asset capable of strengthening cultural relevance and extending beyond seasonal campaigns.
We helped define M-Pup, translating the spirit of MCM into a globally recognisable character and scalable brand universe.
The result was a long-term brand asset adopted globally across apparel, accessories, homeware and fragrance, becoming both a cultural symbol and commercial driver.
Defining National
Identity
Translating performance, heritage and ambition into a world-stage identity.
An opportunity existed to create a visual identity worthy of one of the world's leading winter sporting nations.
We helped define the direction and design of Team Norway's 2026 Winter Olympic and World Cup kits, translating precision, heritage and performance into a cohesive expression worn by athletes on the global stage.
The result was a confident national identity delivered at Milano Cortina 2026, supporting continued podium success and reinforcing Norway's position as a dominant force in winter sport.
Elevating Global
Relevance
Refining brand identity to unlock international growth.
An opportunity existed to strengthen Boyhood's presence within the global design and lifestyle market while remaining true to its Scandinavian roots.
We helped redefine the brand strategy and visual identity, creating a refined system that balanced craftsmanship, character and contemporary relevance.
The result was a stronger global presence, increased recognition and a distinctive position within the collectible design and art space.
Accelerating Venture
Growth
Building clarity, confidence and momentum during critical stages of growth.
An opportunity existed to establish stronger foundations for growth as Hytro scaled its product, brand and commercial ambitions.
We operated as an embedded strategic and creative partner, helping define direction across brand, marketing and product while bringing greater clarity, speed and consistency across the business.
The result was accelerated growth, £7m in investment, high-profile partnerships including SpaceX and Tudor Pro Cycling, and increased confidence from both customers and investors.